Source: https://cd.union-investment.de/anwendungen/Weitere-Anwendungsbereiche/Property-marketing
The aim of property marketing is to successfully position a property on the market. In many cases, a unique and individual presentation is vital to highlight and reinforce its advantages, its own identity and distinctiveness in relation to competing properties. Successful property marketing not only strengthens the image of the property, but also that of the Union Investment brand as the owner or the property. It is important to understand that the property is its own brand with its own market and specific, independent needs. Its success must be the top priority in property marketing. The Union Investment brand is an important quality feature of the property.
Property marketing consists of three different categories of property.
Due to the different requirements, customised design guidelines exist for each of these categories, which are explained in three chapters for the sake of clarity.
If you have any questions on property marketing, please contact the Segment Management Real Estate / Real Estate Marketing and Communication department:
Ms Manuela Vogel Tel. 040 34919-4317 manuela.vogel@union-investment.de
